Just because the advertising world is changing rapidly, doesn’t mean that there aren’t extremely important, standard design principles that remain the same and should be adhered to. Advertising and marketing isn’t one of the most popular college-degree fields because it’s useless or doesn’t do people or their company’s any good, it’s in fact, the opposite. A more than just basic understanding of changing technological trends and the importance of still sticking to tried and true design principles, is what you want the design company that you choose to help your business grow, needs appreciate. Otherwise, they and you are starting off on the wrong foot if your intentions are to grow and provide your potential customers and clients with exactly what they need. And, no matter how much you believe that you understand internet marketing and advertising, the web development company you hire better understand it a whole lot better than you if you’re going to get what you and your business really needs. Here are some things that the web development company you hire needs to have a complete understanding of, in order for them to do an effective job for you:
1. Clean and effective design – Your website should be a lot of things but under no circumstances, should it ever be cluttered or feel disorganized. There is often a lot of information that a company wants their potential clients and customers to understand and make available to them, but there’s a way to do it right without discombobulating your site and their minds with an ineffective and sloppy design. Advertisements, banners and unnecessary icons can cripple your website, and your customer’s ability to properly absorb pertinent information. Clean and simple; organized and manageable. These are the feelings and descriptions that you want people to have and use after visiting your website, there are no exceptions to this.
2. Use organized design layouts – In the industry, there is what are referred to as primary and secondary navigation and they need to be as clear and simple as possible, in order to provide a satisfactory web experience for your customers. Your website design company should be acutely aware of these things and be able to execute them with flawless precision. The most important content should be under clear headers at the top of your page, and although still important, content or information that isn’t as pertinent, should be further down the page or in a place that is less conspicuous. You want the person that is viewing your website to feel like there’s a natural, logical flow that is easy to follow. Once you get them to your site, the battle is halfway won, you don’t want to then lose it by providing a chaotic website that they get lost in.
3. The proper use of color – Hey, we all love color, it’s a wonderful thing to live in a world where there is so much of it and in so many different shades and intensities. Nature normally has a way of painting beautiful pictures for us in it’s own way, a way that it understands and doesn’t complicate, a way that we find wonderful. Well, web design doesn’t have an innate, natural understanding of how to make things perfect for your eyes, so it’s important that your website designers get it. Too much color can be very counterproductive, even for a paint company that wants you to understand that can produce any color or shade that you desire. Less, in most cases, is more and although design incorporates elements of art, a website isn’t supposed to look like a Picasso. It’s supposed to be manageable, easy on the eyes and least of all, chaotic.
4. Don’t complicate lettering or fonts – There was a time that people made a living developing creative lettering and fonts, now there are hundreds to choose from. So many, the great and grand majority in fact though, are the last fonts in the world that you would ever want to have used for your website. And, to use the example of color and a paint shop that I brought up earlier: Even a font company wouldn’t want to clutter up their website in attempt to express how many fonts they’re capable of producing or providing you. A website for this and any company must adhere to the strict design and layout principles, that make a website as effective as it can possibly be.
There are so many more reasons why and how your website can attract the customers you’re looking for while effectively conveying your message, but these are just a few to help you begin to understand the complexities involved. Keeping things simple is the best way to accomplish what you want to with a website and ensuring that developer you choose understands that, is the best thing you can do for yourself, and your company.